As the BFCM (Black Friday Cyber Monday) season approaches, eCommerce business owners are gearing up to rake in profits. The shopping spree starts way ahead of the holiday season and the crucial part is to prepare your eCommerce store for all the visitors. Recent research by Portent suggests that a site that loads in just 1 second has a higher conversion rate than one that loads in 5 seconds.
Moreover, BFCM season can help you bag 80-90% of your eCommerce revenue than usual days. This means you need to keep your ducks in a row before your eCommerce website experiences a massive influx of visitors during the BFCM sales. That being said, begin with a simple audit to ensure your website infrastructure is all set to perform efficiently and leaves a smoother user experience.
It is because, your customer’s buying journey, from brand discovery, site search, and engagement to checkout, secure payments, fast shipping, active customer support, and easy returns & exchanges, requires ample attention from you as a merchant. As a result, you can effortlessly close the sales funnel.
At Krish, we constantly work towards creating a seamless experience for merchants and their customers to ensure a positive shopping experience. Your BFCM revenues can skyrocket if you pay close attention to simple things like user experience, eStore support & maintenance aspects, and the effectiveness of your holiday marketing campaigns.
We curated a blueprint of 25 Crucial Support & Maintenance Checkpoints to tick off before the holiday season rush kicks in. Let’s discover:
With a heavy influx of visitors, your website may take time to load. Instead, prep your website by taking a loading test and ensure it loads within 1 to 3 seconds. Failing to meet this can increase the chances of a visitor losing interest and skipping to another website for their favorite pick. Find the hurdles and devise a strategy to fix them, specifically on strategic pages that might face heavy traffic.
You can also optimize the images, reduce 301 redirects, and cache your web pages to decrease the strain on your server, reducing the overall loading time. This, along with other factors such as easy navigation, responsive website design, and easier checkouts, can yield an unforgettable user experience.
Adding new payment methods require lead time, and you would hate to see a customer leave the final funnel stage if things are not aligned. Instead, double-check your PSPs (Payment Support Provider) for support. Usually, eCommerce merchants offer a one-step checkout to their visitors that eliminates the entire step of manually entering personal information every time they wish to make a purchase. This encourages them to stay on the website and explore other products too. Ensure you have tested the payment and checkout processes based on the previous insights to optimize the performance and offer a smooth checkout experience to your customers.
Your eCommerce website is prone to cyber attacks, especially during the holiday season. Attackers usually try to penetrate your website data when you are engaged in offering a seamless shopping experience to your customers during the BFCM sale. Before that, ensure you have timely updated your CMS, discarded unwanted information, and established two-factor authentication for nearly everything.
The inability to manage website security can lead to data loss and theft. Eventually, if cyber attacks are successful, your customers may not be able to access your website and hesitate to purchase, thinking it might leak their personal information.
To discover the full list of checkpoints, Download our free BFCM 2022 eCommerce Performance Blueprint.
These points will help you ace your support and maintenance game ahead of the holiday season and prepare your eCommerce store to offer a seamless shopping experience.
Never miss any post, stay tuned!
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
24 October, 2023 Fall season, every year, brings the vibes and moods for holidays and festivals to celebrate and enjoy life. With the change in weather, fall opens up the festival shopping bonanza for businesses, especially eCommerce businesses. The real challenge for eCommerce brands is to take the season head-on and enhance customer shopping.
Never miss any post, stay tuned!
