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Why CLTV & Repeat Buying is an important metrics in the Fragrance industry and how to improve it
2 May, 2025 CLTV or CLV (Customer Lifetime Value) is a metric through which businesses can measure the revenue a customer would yield in the long run. The longer the customer’s lifespan, the...
Generative AI Applications in B2B Supply Chain Management
28 April, 2025 Picture a supply chain that runs like clockwork, adapting to demand and supply in real time. The rise of generative AI is shaking things up in B2B supply chains. It’s...
Performance Audit Playbook: Uncovering Render Blocking, Unused Code, and Resource Hogs
22 April, 2025 Let's be honest: most developers run Lighthouse, see a bunch of green circles, and call it a day. Mission accomplished, right? Not quite. Those metrics are useful, but they're just...
Marketing Automation for B2B Businesses – Benefits and Key Trends
16 April, 2025 I still remember when B2B marketing meant endless cold calls, glossy brochures, and setting up booths at crowded trade shows. Seems almost quaint now, doesn't it? The B2B marketing world...
AI-Powered Product Recommendations: Boosting Digital Commerce Sales
11 April, 2025 Pretty much, right? That’s what “AI-powered” recommendations are all about. Back in 2020, Netflix declared that 80% of the content viewed on the platform comes from such personalized recommendations. According...
Advanced Tech Revolutionizing Automotive Aftermarket Industry – Use Cases & Insights
8 April, 2025 Think about the last time you needed an auto part. Did you visit a brick-and-mortar store, or did you pull out your phone and search online? Chances are, it was...
Top 5 Practices for a Smooth Migration from Adobe Analytics to Customer Journey Analytics
4 April, 2025 Migration from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA) is now being regarded as a strategic step by visionary businesses. In a recent report by eMarketer, 72% of...
Adobe Analytics vs. Adobe Customer Journey Analytics: A Comparative Guide
2 April, 2025 In order to remain relevant, companies today need to make sense of the enormous amount of customer information available. Over the years, the Adobe Analytics (AA) tool has been useful...
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