Case Study Cas Client

Basharacare

Business Brief
A rapidly growing beauty portal, featuring handpicked brands that are best known for premium skin care and beauty products among the shoppers across the GCC region. Basharacare is one of the most trusted and reputed names that deals with registered, certified and dermatologist-backed skin care products. Basharacare retails premium beauty products from prominent brands in the cosmetic and skin care industry and strives to provide the new age retail experience to its customers.
DELIVERABLES

UI / UX / CX

Development & Implementation

eCommerce integration

View the Website

Challenge

Upgrading their eCommerce platform to Magento Enterprise 2.x framework and creating a unique and compelling shopping experience for the users. Basharacare engaged with Krish TechnoLabs for website redesign and full site migration on the next-gen Magento platform.

A simple objective was defined: To undergo a complete refurbishment and perform the “Zero Toll Migration” covering all the crucial aspects along in the transition from Magento Enterprise 1.x to Magento 2 EE, without muddling sales.

Approach

Kicking things off from re-sketching outdated site design with a much identical colour formulations to reshuffling screen placements of key web-elements and an overall health-and-beauty focused user experience uplifting.

The next step involved was realigning multi-territory catalog views in terms of pricing coverage around differential currencies, language translations, and all other local parameters bounding to six different GCC countries. By leveraging native Magento Enterprise 2.x capabilities, Basharacare was able to launch a brand new presence to their shoppers. The migration efforts were broadly distributed between:

  • Full frontend re-build including a mobile friendly responsive design framework
  • Internationalization capabilities with localized promotions using targeted rules and loyalty reward point program depending on consumers’ behavior and territory
  • Arabic language centred right-to-left (RTL) screen orientation and imagery collaterals rollout
  • GeoIP location auto identification and web-traffic transition towards native country belonging store views
  • Deep user session planting with long-term cookies and constantly refreshing login/authentication token
  • All-inclusive identical migration of entire legacy data from older Magento Enterprise to latest Magento 2.ex Enterprise suite backend
  • Full revamping of the navigational structure to achieve a higher degree of product finding ease for site shoppers
  • Multiple payment framework integrations, Dotmailer email marketing platform and GCC cross-border shipment services integration

I am impressed by the commitments and technology implementations done by them, my store reached to new heights only due to the faithful consultancy on each area of web. They made many changes with patience and a smile. Always cheerful, they made the whole project a pleasure.

Jad Haidamous Founder, BasharaCare, LLC

Result

Working meticulously with the Basharacare team, Krish TechnoLabs launched overhauling presence hosted over the AWS cloud infra, configured for optimal performance on Magento 2. We successfully managed to meet the desired goals by delivering a robust Magento 2 Enterprise build that would allow additional iterations as the business grows. In a way, Krish TechnoLabs maintained budget projections and scope throughout the re-platforming and migration process.

38%Increase in transactions

42%Increase in revenue

21%Rise in average order value

27%Rise in site visits

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