Case Study

Buildasofa

Business Brief
Based out in California, BuildaSofa is an absolute zone of classic sofas and sectionals. Their flagship boutique is leading in the extended network of showrooms positioned in the area and company specializes in the manufacturing of custom built sofa and sectionals with bespoke layouts, sizes, upholstery and belonging accessories. The founders commenced with physical locations two decades ago and today the company holds a uniquely distinctive position in the niche decor market. Over the years, the company has significantly thrived with the influence of manufacturing competitive sofa models aptly fit in with consumer’s requirements derived on the basis of the available space.
DELIVERABLES

Strategy

UI / UX / CX

Development & Implementation

eCommerce integration

Conversion Optimization

Managed Support

Managed Hosting

View the Website

Challenge

Krish TechnoLabs supervised BuildaSofa’s traditional web-presence which was developed in pain HTML markup. BuildaSofa’s team soon threw a curveball showing consideration in complete business transformation from old-age presence to brand new transactional shop based on next-gen Magento 2 platform. The primary goal of brand’s e-tailing initiative was to build a technically advanced presence that delivers affluent and unified user experience to fulfil consumer’s need of buying customized sofa and sectionals.

Approach

Krish TechnoLabs designed and re-platformed BuildaSofa onto Magento 2.x open source suite using bespoke web-wrapper consisting various selectors and configurators like vertical ordering wizard and implemented a multi-device responsive frontend experience that embodies personalized shopping experience when consumer start building their sofas. The entire face-lifting approach was pretty much streamlined and a balanced composition of key elements -

  • Minimal design elements to create a crisp and elegant shopfront – interaction based design approach which helped in eliminating UX obstacles and challenges to ensure consistent shopping experience.
  • Wizard style custom sofa and sectional configurator with a comprehensive frontend implementation in a manner of screen elements, visually guided options, action elements etc.
  • An array of imagery integration for various upholstery materials, leather shades along in fully flexible backend CMS abilities to effectively control each personalized buying option without the need of any HTML placeholders.
  • Tailor-made shopping options for the customers, with configurable options for sofas and sectionals such as fabric, length of the sofa and/or type of sectional and its length.
  • A clean, product-centric design that uniquely expresses the proficiency and luxury of BuildaSofa, also a responsive site that performs remarkably well across various device types adding icing on the cake.
  • Request a Quote ability in case of unattainability of specific customized option.
  • Mailchimp platform integration to handle promotional campaigns and transactional notifications.
  • Systematic page URLs redirect setups to retain entire search engine exposure of previous HTML site.

"Thanks again and I couldn't have such a nice website without Team Krish TechnoLabs.

I am thinking of a title of: "Krish and BuildASofa.com: An 8 Year love affair!

Brad Allan Founder & Owner, BuildASofa.com, Inc.

Result

The new ecommerce presence characterizes a pre-eminent experience along with advanced functionality, unique buying experience and capabilities to sustain BuildaSofa’s spectacular growth. Eight years long relationship doesn’t end here – our managed support team continues to ensure support lifecycle for constant scalability and further growth.

55%Boost in conversion rate

60%Rise in site visits