Case Study

Pro Lighting

ABOUT PRO LIGHTING
PRO Lighting is half a century old establishment with amazing comprehensive background in commercial lighting solution and made their maiden venture into online merchandising in 2003 with a core business goal of offering quality enabled affordable products and solutions to the niche markets worldwide.
DELIVERABLES

eCommerce

UI / UX / CX

Support & Maintenance

View the Website

Challenge

Since 2011, our association with PROLighting has been a successful one, circling around the combined goal of improving e-commerce practices continually.

Fast forward 2015; PRO Lighting developed a latent need of transforming their older e-retailing system and giving it a complete face-lift. The same was envisaged using Magento Enterprise suite so as to building consumer-centric shopping fronts together with the streamlined back office operations covering - customer support, inventory control, logistic integration and efficient order fulfilment.

Approach

  • Re-platformed from a SaaS eCommerce solution to Magento Enterprise suite in order to enable an intelligent path to customers, facilitating them to make better purchase.
  • Incorporated FreshDesk support system to effectively handle customer tickets and closely tie-in other user engagement content publishing with all required essential flexibility.
  • Restructured catalogue and customer data with all essential segregations to improve navigation flow, enable targeted promotions for discount campaigns and volume discounts slabs for bulk buyers. Background integration with TaxJar system to simplify.
  • In order to take Magento Enterprise suite a notch higher for PRO Lighting's need, we ensured bespoke integrations of Freestyle OMS™ and also aided in implementing process.

We began working with Krish Technolabs in 2013 when we were on the Yahoo! Store platform. In 2014 Krish suggested moving to the Magento platform for better functionality and ease of customization and integration with other platforms. Krish and their team handled our entire migration and we couldn't be happier. They were extremely detailed and completed the project much quicker than we expected, at a cost that was affordable and well worth their efforts.

Kyle Kluska President, PRO Lighting Group

Result

With the launch of the renewed presence based on Magento Enterprise suite, all the existing bottlenecks of predecessor e-retailing system were overcome and on top of that the new presence had improved consumer experience alongwith stable back office operations. Resultantly, the viewers started staying longer on the site, viewing more pages per visit, converting at much higher rates leading.

48%boost in conversation rate

12%rise in average order value

28%rise in ste visits

20%bounce rate decrease